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Netflix Launches 90s Themed Pop-Up Stores In London, Brighton & Newcastle Inspired By Horror Film Trilogy ‘FEAR STREET’ – Essentially Pop

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To celebrate the today launch of ‘Fear Street Part 1: 1994’, the first instalment in the Fear Street Trilogy, Netflix will open three UK branches of Shadyside Videos;  nostalgic 90s horror-themed pop-up stores in London, Brighton and Newcastle offering visitors a fear-inducing interactive experience.

The retro-themed stores will open to the public today, Friday 2nd July, between 12pm-8pm and remain open for the weekend between 11am-7pm each day. They will re-open from Friday 9th July between 12pm-8pm until Saturday 10th July at 11am-7pm to celebrate the release of the second instalment in the trilogy, Fear Street Part 2: 1978, on Friday 9th July and to tease final film, Fear Street Part 3: 1666, launching on Friday 16th July.

In store, guests who dare can have their picture taken in the retro photobooth (with a twist), get their hands on limited edition merchandise and immerse themselves in the world of Fear Street. On Saturday 3rd and 10th July, 20 exclusive Fear Street tie-dye T-shirts will be up for grabs, made as part of a collaboration with the luxury streetwear brand, Aries.

Netflix have partnered with local artists Alice Bloomfield (London), Pippa Toole (Brighton) and Cori Henderson (Newcastle) to create stunning visual art inspired by the films which will be on display in all three locations and available as a limited edition printed giveaways for visitors. In Newcastle, local business The Chocolate Smiths have created a limited run of handmade Fear Street inspired ‘blood-splattered’ chocolate bars which will be given away in store.

Fear Street is a trilogy of horror films directed by Leigh Janiak and based on R.L. Stine’s best-selling horror book series. In a first for Netflix and the horror genre, the films will be launching over three consecutive weeks in July; 2nd, 9th and 16th.

‘SHADYSIDE VIDEOS’ POP-UP STORE LOCATIONS

LONDON

149-150 Shoreditch High Street, E1 6HU

BRIGHTON

65 East Street, BN1 1HQ

NEWCASTLE

6-8 Northumberland Street, NE1 7DE

ABOUT THE ARTISTS

Alice Bloomfield ‒ London

Working across both traditional and digital mediums, London based artist Alice Bloomfield explores human emotion, sex, and love through illustrated and animated works.

Her wide variety of clients include The Tate, Boiler Room and Gucci.

“As a big fan of anything horror and also an avid childhood reader of all the R.L. Stine books, this is such a dream collaboration!” says Alice. “It’s been really cool to be a part of Netflix’s first horror trilogy and I’ve loved encapsulating all the many details of the second volume of the trilogy, Fear Street Part 2: 1978 throughout my poster.”

Pippa Toole ‒ Brighton

SHADYSIDE VIDEOS OPEN IN LONDON, NEWCASTLE AND BRIGHTON TO MARK THE LAUNCH OF NETFLIX’S FEAR STREET TRILOGY – 3 FILMS, 3 WEEKS, 3 STORES. 1st July 2021 Brighton, UK photograph by Tabatha Fireman / Getty Images for Netflix

Pippa Toole is an illustrator based in Brighton who creates her unique artwork with a combination of digital and inks, alongside a wide range of hand crafted textiles and banners. A DIY enthusiast, Pippa takes influence from b-movies, horror, bikers and pop culture which can be felt within her work.

“R.L. Stine gave me my first taste of horror when I was younger and I am a huge fan of old movie posters, so working on this project has been an absolute dream come true.” says Pippa. “I grew up in the 90s, and remember the aesthetic very well, so it was super exciting to revisit that era with the Fear Street artwork. It’s been a real treat to be involved in a project that pays homage to such an iconic time period. I remember going to video stores when I was younger, and I cannot wait to see the pop-up recreate that experience.”

Cori Henderson ‒ Newcastle

Shadyside Videos for Netflix. Newcastle, UK
Picture date: Thursday July 1, 2021. Photo credit should read: Anthony Devlin/Getty Images

Cori Henderson is a tattoo artist based in Newcastle upon Tyne who specialises in nature themed tattoos, often with a dark and magical twist.

“Collaborating with Netflix on such an exciting project has been a dream come true!” says Cori. “The Fear Street trilogy has everything I love; it’s retro, witchy, and has all the gory vibes of the classic slasher movies I was obsessed with growing up. It was such a treat to explore the more grim themes of the 1600s in my artwork, but also to draw inspiration from the bright vintage VHS covers of the 1990s.”

ABOUT FEAR STREET:

In 1994, a group of teenagers discover the terrifying events that have haunted their town for generations may all be connected – and they may be the next targets. Based on R.L. Stine’s best-selling horror series, FEAR STREET follows Shadyside’s sinister history through a nightmare 300 years in the making.

Watch the official trailer below:

‘Fear Street 1994: Part 1’, the first of the ‘Fear Street Trilogy’, is available on Netflix from today, Friday 2nd July. ‘Fear Street Part 2: 1978’ and ‘Fear Street Part 3: 1666’ follow on 9th and 16th July.

Follow the #FearStreet and #FearStreetStore hashtags on social media, and follow Netflix UK on both Twitter and Instagram.





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The Phantom of the Opera Is Returning to Broadway – Will It Succeed? – Essentially Pop

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After a hiatus, the Phantom of the Opera is returning to the stage. Broadway welcomes back its longest-serving play in its history, with the Majestic Theatre hosting the first edition on October 22. The misanthropic composer is based on Gaston Leroux’s novel, Le Fantôme de L’Opéra, and commands audiences annually, so expectations surrounding the play’s success are high. It may be a classic, yet it continues to appeal to new audiences regularly, and this season won’t be any different.

Popular Themes

Some plays revolve around niche genres. They are no less successful in the short term, but their abstract themes mean they struggle to maintain momentum for long periods. For example, fantasy and horror appeal to a particular group of people. As a result, there isn’t an influx of new customers to keep the theatres open.

Phantom doesn’t have the same issue, as highlighted by its worldwide appeal. Not only is it Broadway’s longest-running musical, but it has also enjoyed a 33-year run in the UK’s West End. Why? It’s because the play is a tale of unrequited love, and all its features enforce the concept, from the characters themselves to the music and props. Romance is powerful, and it’s this element that fascinates theatregoers from eclectic demographics. ABBA is another example as the band used relatable themes to stay relevant, even releasing a Hollywood and West End musical.

Relevancy in Pop Culture

Unfortunately, romance isn’t enough to attract the numbers Phantom of the Opera has over the decades. To hit the figures that it has since Andrew Lloyd Webber’s version opened in 1987, the musical needs to adapt, a target it has smashed continuously for over three decades. After grossing billions at the box office, Phantom was released on DVD, Blu-ray, Album, and Download, resulting in 40 million copies sold worldwide.

An indirect connection through different mediums is an effective strategy too. American sitcom, The Goldbergs, is an incredibly popular show that exposed its viewers to the play with its episode that focused on the role it played in the protagonist’s life. A more modern case study is the effect of iGaming. By taking themes from popular shows and combining them with casino promo codes, online casinos develop titles that engage and attract audiences. The Phantom of the Opera slot game, available on Bet365, features the play’s beloved main characters and enables the Phantom to once again win new audiences’ hearts.

Phantom of the Opera has over 70 major theatre awards and productions in dozens of countries in different languages. It is going nowhere thanks to the role of the relatable theme and its relevance in popular culture. That should class as success in anybody’s book.



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Dave Vargo Releases ‘Fault Lines’, The Second Single From His Forthcoming Album. – Essentially Pop

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Dave Vargo graduated from one of the most prestigious musical institutions in the world. Coming away from Berklee College of Music in Boston with honours is an outstanding accomplishment. Just spend a second looking at the famous graduates of this incredible college and you will see what I mean. This set the artist up as a touring performer and session player who went on to perform with the likes of Whitney Houston and Vonda Shepard, to name a couple, before starting to play solo.

His new single, ’Fault Lines’, has all of his usual sheen. There is an effortlessness about Vargo’s singing that falls neatly into an Americana genre but this would be to underplay the honesty and grittiness of his music that lifts it into the far bigger pool of singer songwriter music that would include the likes of Bruce Springsteen’s current style; good, honest Country rock at its best.

Dave brings all of his experience of years as a session artist to his solo work and this is very evident on ‘Fault Lines’, a song that is like an onion, revealing nuance after nuance with every listen. Typically, gravelly vocals are somehow mixed with contemplation to provide real substance that starts slow but grows in power as the track develops. The balance between acoustic and lead guitar blend perfectly with the almost march like drums, as does the additional vocals on the chorus, which add depth to Vargo’s raspy vocals in the same way Morgane’s voice enhances the vocals of her husband Chris Stapleton.

As the second single from his yet to be released new album, this is a definite move into a slightly edgier, rockier sound from the last album that will manage to please old fans but definitely garner new ones. The two releases are certainly enough to make the release of the long player something to look forward to; there are real shades of the brilliant style of fellow Berklee alumni Joe Walsh and John Mayer in the artistry and lyricism of this new release and I personally can’t wait to hear what else Dave Vargo has up his sleeve.



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We’ve Only Scratched The Surface! TIGER KING SEASON 2 Will Launch On Netflix On November 17, 2021 – Essentially Pop

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The colourful saga of America’s most notorious big cat owners continues. Sudden fame and unwanted attention from the authorities turns up the heat and unearths some stunning revelations.

With Joe Exotic behind bars and Carole Baskin closing in on ownership of his disreputable zoo, the Emmy-nominated saga continues its twisted course with Tiger King 2 as newfound revelations emerge on the motivations, backstories, and secrets of America’s most notorious big cat owners. Old enemies and frenemies, including Jeff Lowe, Tim Stark, Allen Glover, and James Garretson return for another season of murder, mayhem, and madness. Thought you knew the whole story? Just you wait.



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