Emerging Artist: BLEACHx – EQ Music Blog

Published

1 week ago

July 21, 2021

Da Mixx

The minute I began reading the press release introducing BLEACHx and his debut single “Dead Inside“. I knew the track would be a hot listen without needing to press play. Mainly because I remember having written about the LA-based singer-songwriter previously. Launching his solo artist project, songwriter to the stars Jeremy Thurber has assumed the new moniker of BLEACHx. I already knew his CV is impressive. Lists, major hits on JPop/Kpop scene (songwriter) collaborated/worked with Meghan Trainor, Greyson Chance and Jake Miller.

Like with most songwriters, there comes a time when a gear change seems desirable. The fulfilment of seeing your work through as your own creation through and through. Writing, recording, performing it under your own esteem. The level of self-satisfaction is much greater when embarking upon a solo project than when seeing someone else put their vocals on your thoughtfully written lyrics. Songwriters have an instant emotional attachment to their lyrics. It is only natural that they would want to express these feelings through vocals and performance as well. Thus BLEACHx was born from a place of wanting to “bleach” his past and start fresh. The career move also allows Thurber to write from a more personal perspective.

BLEACHx is playing his pop A game for “Dead Inside“. Thurber shares the art form of delivering poignant lyrics, served alongside a jaunty earworm styled, catchy melody. (A strategy often used in pop and works like a dream on this track).

“Dead Inside” is a fun song that is a culmination of all the genres and writing styles I love, and a goodbye to all the negative feelings I had inside. I wanted something dark and maniacal you could also dance to. When I wrote it, my dad passed away, and my BF left me because he couldn’t deal with the grief of it all, and it was exactly how I felt inside.” – BLEACHx

Jeremey Thurber / BLEACHx might be one of the most engaging pop newcomers you have never heard of. But if you are a fan of Leland or JORDY (the vibes are somewhat similar to both), I would advise you to check him out.

Connect with BLEACHx
Twitter: https://twitter.com/Bleachxmusic
Instagram: https://www.instagram.com/bleachxmusic/

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Watch “are you?” by zeph

Published

15 hours ago

July 29, 2021

Da Mixx

I have New Zealand singer-songwriter Thomston to thank for an early introduction to Maryland-based bedroom pop auteur zeph (Zephani Jong). She featured on Thomston’s recent, dreamy offering “Magnolia” (review here), providing a splash of liquid gold harmonies to the sonically driven piece. She is also the latest artist to be snapped up by Neon Gold Records as a part of their fantastic roster of artists and has released her first single on the label. The catchy and fresh alt-pop track “are you?” arrives ahead of her forthcoming debut EP slated for arrival in the Autumn.

Her vocals are shimmering and hypnotic, with a notable breeziness about them. The best way of describing her style is that it is really, quite indie-pop angelic. And she is into creating vibes from the ground up. The debut “are you?” is written, recorded, and produced by, Zeph herself. She also exudes some quirkiness, which I love to see in pop artists (in fact applies to people in general). I am, loving that quite a lot of quirkiness has spilt over into the music video also. It is sweet and adorable to watch and is making me want to jump into the screen to join her because it looks like Zeph had the best kind of fun making this Erik Rojas (Isaac Dunbar, Rich Brian, Jessie J) directed video.

The track endearingly broaches the topic of relationships. Does this guy still want to be with Zeph? If only he would quit the mind games. Speak up, reciprocate with some answers and not be so vague and distant, Zeph politely inquires.

Zeph has a voice that is sweet enough to charm. Yet her honest, straight to the point style of lyricism is her weapon of choice and the embodiment of her signature style. This is the winning formula that culminates in the whimsical banger “are you?“. Dive into this fiercely cute pop track now. I guarantee after just one listen, it will be in your head for the rest of the day.

Connect with Zeph
Twitter: https://twitter.com/zephanijong
Instagram: https://www.instagram.com/zephanijong/

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Happiness Not Included: Soft Cell announce new album

Published

16 hours ago

July 29, 2021

Da Mixx

Soft Cell have shared details of their brand new album, Happiness Not Included, set for release in Spring 2022. The LP will be the first from Marc Almond and Dave Ball since 2002’s Cruelty Without Beauty.

The album’s release will be preceded by a new single, due out this Autumn.

“In this album I wanted to look at us as a society,” says Marc Almond, “a place where we have chosen to put profits before people, money before morality and decency, food before the rights of animals, fanaticism before fairness and our own trivial comforts before the unspeakable agonies of others. But in the album there is also a belief that there is a utopia if we can peel back the layers and understand what really matters.”

Dave Ball, meanwhile, describes *Happiness Not Included as “Science fiction stories for the 21st century.”

*Happiness Not Included is available for pre-order here.

The duo have also announced a string of live dates, kicking off on 10 November at Glasgow O2 Academy (full list below). Tickets go on general sale here from 10am on Friday, 6 August.

Read our Soft Cell interview here

*Happiness Not Included tracklisting

‘Happy Happy Happy’
‘Polaroid’
‘Bruises On My Illusions’
‘Purple Zone’
‘Heart Like Chernobyl’
‘Light Sleepers’
‘*Happiness Not Included’
‘Nostalgia Machine’
‘Nighthawks’
‘I’m Not A Friend Of God’
‘Tranquiliser’
‘New Eden’

LIVE DATES

Wednesday 10 November 2021 GLASGOW O2 ACADEMY

Friday 12 November 2021 MANCHESTER O2 APOLLO

Saturday 13 November 2021 LEEDS O2 ACADEMY

Monday 15 November 2021 LONDON HAMMERSMITH APOLLO

Tuesday 16 November 2021 LONDON HAMMERSMITH APOLLO

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James Blake announces new album Friends That Break Your Heart

Published

17 hours ago

July 29, 2021

Da Mixx

Friends That Break Your Heart

Mercury Music Prize and Grammy Award-winning singer and multi-instrumentalist, James Blake has announced his fifth studio album, Friends That Break Your Heart, due out 10th September 2021, via Polydor Records.

Blake joined Annie Mac on BBC Radio 1 to premiere the album’s first single, Say What You Will alongside co-hosting the show.

The accompanying music video for the single is directed by Bear Damen and features a guest appearance from Finneas.

Of the single, Blake says: “The song is about finding peace with who you are and where you’re at regardless of how well other people seem to be doing. Comparison really is the thief of joy.”

The new record follows the Covers EP – a collection of Blake’s favourite covers, including his version of Frank Ocean’s Godspeed – and his 2019 album Assume Form which was his highest charting LP in both the UK and US to date.

James Blake’s first new full-length album in two years, Friends That Break Your Heart will feature collaborations from JID & SwaVay, Monica Martin and SZA. James worked closely with British artist Miles Johnston to design a cover reflective of the album. The result is a visual encapsulation of the emotions brought forth throughout the body of work.

Pre-order the album here.