Not only is Freddie Fiction a character of many faces, but for his newest single, ‘Lie To Me,’ he pulls off the unimaginable. What seems to be an over a three-minute-long breath-taking visual assemblage was a once-in-a-lifetime adventure in the Himalayas.
‘Lie To Me’ is the newest addition to Fiction’s efforts to produce stellar records and address societal issues, such as his first single, ‘Just Let Me Breathe,’ released in December 2020, focused on the Black Lives Matter movement. The following release, ‘Avenger,’ symbolizes a powerful tribute to the strong women in one’s life through superhero metaphors in the lyrics.
Freddie Fiction plays with the upbeat, catchy chorus, featuring an underlying dark sentiment to the track suggesting sometimes it is better to live in denial than face the painful truth. While you can appreciate the signature Freddie Fiction production, the ‘Lie To Me’ music video is the show’s star.
Let’s break it down. With Freddie Fiction, you know you are bound to receive high-quality lyricism and a thought-out video script. But ‘Lie To Me’ exceeds everyone’s expectations. For starters, it was filmed on two different continents. In Africa, at sea level, on the sun-drenched beaches of Zanzibar, and in South Asia, 2,800 meters above sea level, on the snowy peaks of the Himalayas. A record for a music video film shoot with the most significant disparity in altitude.
Watch for yourself, and be amazed. ‘Lie To Me’ is out now.