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Get A Rare Glimpse Into Ed Sheeran’s Life And First-Look At New Album In YouTube Shorts Series – Essentially Pop

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GRAMMY Award winning and YouTube record breaking artist Ed Sheeran unveiled 14 YouTube Shorts giving fans the first full preview of his forthcoming album ‘=’ (Equals), only on YouTube. ‘=’ is the fourth installment in Sheeran’s symbol album series and he is giving fans a first ever album preview on YouTube Shorts with a glimpse into all 14 tracks ahead of the albums official release this Friday, October 29 (Asylum/Atlantic). What’s more, fans around the world are now able to watch and create their own #SheeranShorts to every track on the album.

Watch All 14 Shorts Only on YouTube HERE.

The 14 Shorts encapsulate the very personal journey of Sheeran’s album – four-years-in-the-making – with each one bringing to life the intimate and everyday moments that are reflected in the songs. From stepping into an ice bath in “Shivers, to having a solo dance party in “Be Right Now,” to taking an outdoor shower in “Stop The Rain, playing a mini ukulele inSandman, and simply hanging out with his family at home inFirst Times,’ Sheeran is giving fans a short, intimate look into what each song on ‘=’ means to him.

“I had a really fun day shooting my YouTube Shorts,” said Sheeran. “I’ve always really enjoyed the music video process, so it was fun to explore a new way of doing that by channeling each song’s theme in a unique way, while also giving you a sneak peek of the album!”

Sheeran’s presence on YouTube has been extraordinary since his first video upload in 2006. With the help of his global fan base, Sheeran has become one of the top 10 most-subscribed to artists on YouTube. To date, he has four videos in the Billion Views Club including “Thinking Out Loud,” “Perfect,” “Photograph,” and the record setting “Shape of You,” which is the second most viewed music video in YouTube history and the second fastest to reach one billion views. This year alone, Sheeran’s music has charted in over 45 markets on the platform and over the last 12 months, he has earned a remarkable 3.9+ billion views globally.

From day one, I knew Ed and  his music would have a lasting, global impact and that remains true today,” said Lyor Cohen, Global Head of YouTube Music. Ed Sheeran is a storyteller and I am so stoked he is using YouTube Shorts to give his fans an audio and visual preview of his incredibly powerful new album.. This is going to be an unforgettable moment.”

Ed Howard, Co-President, Atlantic Records UK added,

“We are thrilled to see Ed’s collaboration with YouTube come to fruition and to build on Ed’s long-standing relationship with the platform. The extended Shorts series not only provides us with an innovative way to preview the breadth of the new album sonically, but the short, bespoke films help showcase the narrative of each song in a fun and authentic way. We’re excited to see it ignite his fanbase on a global scale.”

Chairman/COO of Atlantic Records, Julie Greenwald also remarked“Ed’s a master at everything he does – whether it’s in the studio, on stage, or in the amazing series of videos he’s made over the past decade. He’s a charismatic storyteller, and YouTube Shorts is a great platform for him to give the world a sneak listen to his brilliant new album.”

Sheeran’s first two releases off the album,Bad Habits” and Shivers”, have landed him 15 consecutive weeks at #1 on Official UK Singles Chart and have also lead him to become the first British Solo Artist to claim 52 weeks at #1 on the Official UK Singles Chart (only Elvis Presley and The Beatles have achieved more overall weeks at the top).

The shorter side of ‘=’ tracklist: 

  1. Tides
  2. Shivers
  3. First Times
  4. Bad Habits
  5. Overpass Graffiti
  6. The Joker And The Queen
  7. Leave Your Life
  8. Collide
  9. 2step
  10. Stop The Rain
  11. Love In Slow Motion
  12. Visiting Hours
  13. Sandman
  14. Be Right Now



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Usher Has A New Las Vegas Residency Lined Up For This Summer

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Eight-time Grammy Award-winner Usher had an extraordinarily successful year in 2021, selling out every date for his 20-show Las Vegas residency and bringing in record-grosses. Next up, the American singer/songwriter is heading to the beautiful Dolby Live venue at Park MGM to headline a new Las Vegas residency that begins on Friday, July 15, 2022, and runs until October 2022. The residency was first announced at the start of the year, and tickets went on sale on February 25. Ticket prices for the performances opened at $79, with limited VIP packages available.

A New Resident At Park MGM

Usher’s new Las Vegas residency at Park MGM’s Dolby Live venue will showcase his impressive 20-year-long career, and MGM Resorts International and Live Nation will present the residency together. Dolby Live is a 5,200-seat theatre that has previously had residences by music legends like Cher, Ricky Martin, Lady Gaga, and Janet Jackson. Even though Jackson’s Park MGM residency was shorter than Usher’s upcoming one (18 shows versus 23 shows), Metamorphosis still sold over 75,000 tickets and grossed around $13 million in 2019

Dolby Live is one of the main attractions at Park MGM, a resort hotel and casino owned by MGM Resorts International. According to the original press release from February, Usher’s show will be custom-designed for the stage at the Dolby Live venue. The press release also stated there will be audience interaction and staging, which will give fans an up-close-and-personal experience with Usher.

Based on the success of Usher’s last residency in Las Vegas, it was only a matter of time before the artist accepted another. Likewise, it’s not surprising to see MGM Resorts International connected again in some way to one of the biggest names in the music industry.

In the past, MGM Resorts International, whether it’s through its land-based casinos or BetMGM, its online sportsbook and casino, has partnered with some of the most influential names in the entertainment and sports industries. For example, some of the celebrity ambassadors for the BetMGM brand, which, according to this review site, is one of the best PayPal casinos available, offering a $25 no deposit bonus and fast withdrawal speeds, include Jamie Foxx, Wayne Gretzky, and Connor McDavid. BetMGM, which only launched four years ago, is listed as one of the best online casinos by review sites – a testament to the success of MGM Resorts International over the years. However, so is securing a Park MGM residency for artists like Usher, Lady Gaga, Janet Jackson, and Ricky Martin.

The Lead-Up

Leading up to Usher’s Park MGM residency, the artist will perform at the Something in the Water festival in Washington, D.C. The festival will take place between June 17-19, and will include performances by Pharrell, Tyler the Creator, Quinn XCII, and Dominic Fike. It is the first time the Something in the Water festival will be held in Washington after launching in Virginia Beach in 2019.

Usher is a Grammy-Award-winning artist and has sold over 80 million records worldwide. He has also raised tens of millions of dollars for different humanitarian causes through his New Look Foundation since the 1990s. Now, the Dallas-born artist who helped transform Justin Bieber into a global superstar in the late 2000s can add 2x Las Vegas resident to his already impressive resume.





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HANSON RELEASE NEW ALBUM, ‘RED GREEN BLUE’

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HANSON have finally released their highly anticipated new album, ‘RED GREEN BLUE’. Out today, the album comprises three solo-led projects from Taylor, Isaac, and Zac Hanson, and marks the band’s milestone 30th anniversary by bringing together the band’s three unique creative voices like never before, with a third of the album written and produced by each brother:  Taylor’s ‘RED’, Isaac’s ‘GREEN’, and Zac’s ‘BLUE’. ‘RED GREEN BLUE’ is available now on vinyl, CD, and digital at all retailers.  

Today, HANSON will be hosting an album listening party on YouTube at 11am ET. Then on May 27 at 5pm (EDT and PDT) SiriusXM’s “Artist Confidential” with HANSON will air on 90s on 9 and on the SXM App.  The special will be hosted by Lisa Loeb and feature the band performing music from ‘RED GREEN BLUE‘, fan-favourites, and discussing their career as “Mmmbop” celebrates its 25-year anniversary. For rebroadcast times please visit: www.siriusxm.com.

RED GREEN BLUE‘, which was produced by the band along with GRAMMY® Award-winning Producer/Engineer/Mixer Jim Scott (Tom Petty, Red Hot Chili Peppers, Wilco) and GRAMMY® Award-winning Artist/Producer David Garza (Fiona Apple, Midland). amplifies the band’s unique trifecta of sound in a new way which was highlighted through the release of three singles, one featuring each brother. Starting with Taylor’s emotive “Child At Heart,” followed by Isaac’s country strummer “Write You A Song,” and finally Zac’s rock-infused “Don’t Let Me Down,” each song release was a clue to the unique musical influences which make up the project and was accompanied by dynamic official music videos available for streaming now via YouTube.  

PURCHASE ‘RED GREEN BLUE’ here, and stream and download it here.

WATCH “DON’T LET ME DOWN” STARRING FRANKIE MUNIZ & ZACH MYERS:

HANSON - Don't Let Me Down (feat. Zach Myers of Shinedown) | Official Music Video

WATCH “WRITE YOU A SONG”:

HANSON - Write You A Song | Official Music Video

WATCH “CHILD AT HEART”:

HANSON - Child At Heart | Official Music Video

“Going into our 30th year as a band we felt like it was imperative we continue to tell our story like only we can,” says Isaac Hanson, “and telling stories in ways that will continue to challenge us to grow and give people new reasons to listen. RED GREEN BLUE is about sharing what has made us a band that has been able to weather so many storms.”  

“Our love and respect for Jim Scott has only grown since we first met 20 years ago,” says Taylor Hanson. “He has been behind some of our favourite albums, so it’s an absolute joy to have finally made a project together.”  

“We have had a long friendship and deep connection with David Garza since our early days as a band,” says Zac Hanson. “We could not have had a better musical collaborator for this milestone project.”



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Britney Spears Is Finally Happy And “Hungry For More Each Day”

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Britney Spears has been through a lot over the course of her career, and it seems like now she’s finally getting some big wins. Her 13-year conservatorship finally ended, she’s engaged, and her fans are just as loyal as ever. Could life get any better for Spears? I don’t know if it necessarily needs to. In a recent Instagram post, the performer let her fans know that she’s currently living her best life:

“I feel like I would entertain the people who hurt me … I do believe they would secretly like the embarrassment I would go through bringing it up 100 percent … They will no longer get the best of me and humiliate me.

“I’ve never been more happy in my life My spirit feels lighter and I genuinely laugh and smile now and my eyes are hungry for more each day.”

Part of the big reason why Spears has finally found happiness is because of how open she’s been sharing her mental health journey with her fans – letting them be a part of her emotional recovery and spiritual growth:

“Trust me I KNOW if you’re going through something and you feel so distant from everything … it’s hard to confront your mind and say … oh you’re not alone … it’s easier said than done, but I need to share through it all … my subconscious knew it was gonna be ok … the spirit within me that told me to keep moving forward was all I had … it’s what I hung onto.”

At the end of her lengthy post, Spears thanked her fans for their support over the years and let them know just how grateful she is to have them stick with her every step of the way.





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