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How to Apply Perfume—the Best Way to Apply Fragrance

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If I had two minutes to leave my house, one thing is absolutely certain: I will not go anywhere without putting on my favorite fragrance. I used to think that just a quick spritz would be enough to last me throughout the day, but unfortunately, that’s not the case. Even though it seems self-explanatory, there is a correct way to apply perfume, and you might be hampering your perfume’s potential by spraying it wrong. 

“I like two different ways,” says Bee Shapiro, founder of Ellis Brooklyn. “For richer, more intense scents, I apply to freshly moisturized skin on my pulse points. Your pulse points run warmer than other parts of your body, so it disperses scent better. I tend to do my wrists, sides of neck, and décolletage. For lighter scents, I also apply to my pulse points, but then I also do an overall mist on my clothes. This is because the top notes of lighter scents dissipate quickly on skin but oftentimes linger a bit longer on clothes.”





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Fashion

The Flatform Sandal Trend That’s Taking Over This Summer

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Thanks to designer iterations from Amina Muaddi, The Attico, and Gia Borghini, flatform sandals are officially a staple among the fashion and celebrity crowds. But instead of sky-high platform soles or the sporty lug sole sandals we saw last summer, this season’s It sandals are all defined by a subtle platform of two or so inches that’s smooth and cushy for a subtle lift. 

Whether they’re delicate lace-up styles or ’90s-inspired flip-flops, sandals with a flatform sole are quickly outpacing all the other sandal trends we’ve seen and I’d even go so far as to say they’ll come to define summer 2022. While designers are leading the pack with their elevated takes on the trend, you don’t have to shell out a designer price tag to get in on the look since plenty of affordable retailers like Free People and Nordstrom are stocking cool flatforms, too.

Ahead, shop our favorite picks of this comfortable-cool sandal trend and see how fashion people are wearing them.



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6 Shoe Trends You Can Get for Under $100 at Zara

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Whenever I spot a new trend that I need to have, I’m on the Zara website within seconds trying to find out how to get the look. I head straight to Zara because I know that the brand is so ahead of everything that I’m bound to find what I’m looking for. During one of my latest shopping trips, I couldn’t help but notice just how good the latest shoe drop was.

I took a breath of relief after having discovered that the cool-girl trends are alive and well and so easy to shop on the Zara site. After a quick scroll, I learned that the brand is predicting the below six trends will be the best of the summer. They’ll sell out fast, so you’re going to want to make moves.



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I’m Planning a Weekend Getaway—Here’s What I’m Packing

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Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Lately, all I can talk about with friends, family, and colleagues is the prospect of traveling this summer—I know I’m not the only one. After two challenging years of having to quarantine to mitigate the spread of COVID-19, the loosing of travel restrictions brings about the prospect of finally being able to hop on a plane again. With that comes the stark realization that as exciting as it is, we may have all low-key forgotten how to travel. Can you blame us, though? It’s been a hot minute, and it’s no easy task to decide where to go, much less what to pack for a short weekend getaway. Luckily though, we here at Who What Wear live to give you insight and inspiration when it comes to all things fashion, and considering that I’m planning my own short trip this summer, I figured I’d do the heavy lifting for you. 

Ahead, you’ll find everything I’m considering packing for an upcoming weekend getaway and some packing tips I swear by. From must-have vacation staples to pieces that are meant to be posted to the gram, these finds are what I’d wear on vacation (and they’ll hopefully inspire you too).



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