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Snowblood Drops ‘Freaky Freaky,’ Talks Hyperpop + Millionaires

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Snowblood is feeling a little freaky these days.

The former Millionaires singer-rapper (real name Dani Artaud) has been experimenting more and more with her sound ever since going solo with her self-titled debut album in 2017. What started as an ’80s-hued synth-pop and dark-pop project eventually transformed into something more weird and, dare we say, freaky.

Dipping into hyperpop and happy hardcore territory, Snowblood’s newest single, “Freaky Freaky,” is an aptly-titled celebration of letting one’s freak flag fly, all set to a spacey, sinister electronic soundscape with a helium-high hook.

“It’s basically about a sexy alien babe at a cyber strip club falling in love so hard she wants to leave her promiscuous life behind and be freaky with her new lover forever,” Snowblood shares of the kinky-cosmic concept behind the track.

Listen to the deliciously deviant track song, premiering exclusively here on PopCrush:

The track is the latest taste of new music from Snowblood, who is currently working on an EP “hopefully to come out this fall.”

“I have four more collaborations coming out over the next couple months and I’m planning some shows, both digital and IRL this summer,” she shares. Hopefully, they’ll be freaky, freaky affairs.

Below, Snowblood gets candid about her favorite freaks, why hyperpop is the new frontier, her enduring love for scene style and overcoming misogyny aimed at the Millionaires.

What inspired the sound and production for “Freaky Freaky”?

I’ve been listening to a lot of trance, happy hardcore and hardstyle lately. There’s influence from these genres sprinkled in the track for sure. And I just love dancing to broken beat rhythms, so I was really excited to experiment with this sound with [producer] Mystery Skulls. When that chorus hits I literally cannot not dance!

I produced my vocals on this and I was definitely (obviously, perhaps) very inspired by Britney’s vocals in “Piece of Me.” Such an iconic song. I’ve always been very inspired by her and her music and I’ve been wanting to try this vocal style for a long time.

Do you consider yourself “freaky”? What does being “freaky” mean to you?

I’m definitely a total freak in my own ways, but I feel like this song is a reminder to myself to be even more freaky. To me, being freaky is being sexually free and unafraid to express yourself in any weird way you can possibly think of, never feeling like you have to explain or filter yourself, and defying social norms.

Who are some of your favorite “freaks”?

I’ve always been a huge fan of Cher! Her style over the decades is the definition of iconic. She doesn’t take s–t from anyone and always speaks her mind. I’m also inspired by a lot of freaky artists out there right now like Ashnikko, Slayyyter, COBRAH, Shygirl, Alice Longyu Gao and Dorian Electra, to name a few. I love how artists in the hyperpop scene are constantly pushing boundaries to the most extreme levels — no amount of freakiness ever feels like enough!

What are your general influences when you’re working on new solo music? What sort of sounds and aesthetics do you feel yourself drawn to?

When it comes to writing lyrics, I’m drawn to more fantastical and otherworldly ideas. I’m not very inspired by our current reality, so when I’m writing I go to other worlds in my mind, creating characters in interesting situations and writing from there. When it comes to sounds and aesthetics I’m totally all over the map, so I like to blend a lot of things together. I’m drawn to songs with pop structure and big choruses, but paired with sounds that are dark and heavy like metal, but also bright and dancey like Eurodance.

There’s been a noticeable evolution between your debut album, which had a sort of synth-pop, lighter sound, to your most recent album, which was a little heavier and more hyperpop-leaning. As you move forward into your next era of music, how is your next evolution shaping up? Are you noticing yourself leaning towards any specific style or sound?

It’s honestly so difficult for me to focus on one kind of style or sound, being a true Gemini at heart. I definitely would love to elaborate on some of the sounds from my last album… I think “ANTHR LVL” could be the genesis of a really cool sound for me. I’ve been leaning towards trance, broken beats and experimental noise beats. We shall see what it ends up sounding like!

How did you decide upon the “Snowblood” moniker for your solo music project?

I was very inspired by the Japanese film Lady Snowblood. To me, the word visualizes the contrast between brutality and beauty, which sounds like a fun and compelling character to embody.

In recent years, your music with Millionaires has seen a resurgence and new appreciation, especially with the advent of hyperpop. Looking back on that time and the music from your early career in the 2000s, how do you think it’s influenced emerging artists today?

It’s definitely really cool to hear a lot of newer artists kinda referencing our original sound! There’s so much nostalgia for that whole era right now which is so interesting to see, but I love it and totally get it. Compared to our current reality, it was a much simpler and carefree time. I think people are ready to experience more of those vibes but with a fresh modern sound!

There’s also been a lot of discourse about how women, especially artists and celebrities, were treated by the public and media during the 2000s. I’ve always felt Millionaires faced a lot of misogyny, when similarly “raunchy” male acts received hardly any of the same criticism.

Yeah, definitely. It’s really crazy to look back and realize how many feathers we ruffled. I guess the idea of sex positive women being successful with music that many considered to be terrible and trashy, but really it was future as f—, was just too much to handle for the average person at the time.

How has promoting music on social media/online changed or evolved since the MySpace days?

A lot has changed for sure. Mainly back then it was only MySpace; now there’s a handful of different social media platforms you have to exist on simultaneously to maintain a certain level of presence. There was no algorithm back then and also a lot less artists in the new underground internet music scene, so it was much easier to be noticed and heard. Now it’s a bit more saturated so it’s more challenging to get people to pay attention.

Scene style is seeing a resurgence on TikTok. Harking back to your “DaniGore” days on MySpace, what advice would you share to the new crop of scene kids?

I’ve totally been seeing this and I love it! I think the core of the scene style was very DIY for sure. You’ve gotta color your own hair, make your own customized clothes and try weird makeup and styles you’ve never seen before. Always gotta be about taking your look to the next extreme, the freakier the better!

Emo Music Icons: Then & Now





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Cardi B Responds To Queerbaiting Accusations

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Cardi B slammed accusations that she was queerbaiting in her latest music video.

On Friday (July 23), the rapper addressed social media backlash which accused Cardi B of queerbaiting, which is a “marketing technique for fiction and entertainment in which creators hint at, but then do not actually depict, same-sex romance or other LGBTQ+ representation.”

Cardi B and Normani starred in their collaborative video, “Wild Side,” where the two are seen naked and dancing on one another. Social media users who attacked Cardi may not have realized that she is a member of the LGBTQ+ community and she has a growing baby bump. Rolling Stone released an article on artists who have been accused of the act, including Cardi, who responded to the accusation.

“Uuummmm @RollingStone queerbaiting? You do know we was trying to hide a whole baby bump right?” Cardi B wrote, referencing her current pregnancy with her second child with her husband Offset.

“Also I’m married to a man but I have express[ed] soo much about my bisexuality and my experiences wit [sic] girls,” she added. “All of a sudden ‘queerbaiting’ is the new word & people use it to the ground!”

“I don’t like this new ‘queerbaiting”’word,” she added in a follow-up tweet. “I feel like it pressure artist to talk about their sexuality or their experiences that they don’t feel comfortable speaking about. If a[n] artist kiss a girl on a video does that means she gotta show videos & text wit wit [sic] other women?”

Last year, Cardi came out as bisexual following homophobic accusations from past videos that she has since apologized for.

“I don’t support the LGBT community because I have ‘gay fans’ I support because of the confused feelings I had growing up on is it normal to like girls? I support because I know how hard it was for my gay cousin to come out to his very strict Dominican family,” she tweeted at the time.

Celebrities Accused of Cultural Appropriation





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Travis Barker Finds New Home At Warner

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Blink 182 drummer and musical icon Travis Barker has found a new record label to call home, signing an exclusive worldwide administration deal with Warner Chappell Music. What does that all mean? Let’s try and break it down.

Essentially, the deal Barker signed is one as more than just a performer. With Warner Chappell, he will also be working as a producer and songwriter, both of which he had already been doing recently with massive success.

Barker first rose to fame as the drummer for Blink 182, and also found success with Boxcar Racer, +44, and The Transplants. He’s produced tracks for artists including Machine Gun Kelly, Dirty Heads, Bebe Reha, and Willow, as well.

About the new deal, Barker said he’s “Stoked to be working with everyone from Warner Chappell. Looking forward to a long and successful relationship.”





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Jake Bugg Releases Stunning New Single, ‘Downtown’ – Essentially Pop

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Jake Bugg shows songwriting class in new single, ‘Downtown’. Watch the live performance here.

‘Downtown’ is taken from Jake Bugg’s upcoming brand new album, ‘Saturday Night, Sunday Morning’, set for release August 20th on RCA Records. Pre-order here. The album comes ahead of Jake’s spring 2022 UK and Ireland tour.

Dropping ahead of his long-awaited live return at Tramlines & Standon Calling Festivals, ‘Downtown’, started as an idea by Jamie Hartman (Celeste, Lewis Capaldi, Rag’n’Bone Man), and sees Jake make use of the higher range of his voice, giving it an ethereal, ’60s Bee Gees effect.

“Usually, the initial spark of an idea comes from me. And when it doesn’t, it sometimes loses my attention,” Bugg admits. On ‘Downtown’, however, he relished his role as arranger: “Because there were a lot of moving parts and chords, it was almost like a puzzle,” he says. “I’d never approached a song like that before.”

27-year-old Bugg, with 4 albums and numerous hit singles behind him, brings his live show back on the road in Spring 2022. Tickets on sale now and full dates are as follows:

March:
Mon 14th     Newcastle         O2 City Hall
Tue 15th       Leeds                O2 Academy
Thurs 17th   Hull                   Bonus Arena
Fri 18th        Manchester      O2 Victoria Warehouse
Sat 19th        Sheffield           Octagon Centre
Mon 21st      Edinburgh       Corn Exchange
Wed 23rd     Glasgow           O2 Academy
Thurs 24th   Belfast              Ulster Hall
Fri 25th         Dublin              Olympia Theatre
Sun 27th       Birmingham    O2 Academy
Mon 28th     Norwich            UEA
Wed 30th     Nottingham     Rock City
Thurs 31st    Cardiff               The Great Hall

April:
Fri 1st            Bristol               O2 Academy
Sun 3rd         Oxford              O2 Academy
Mon 4th        Southampton  O2 Guildhall
Tue 5th          London             O2 Academy Brixton

Find out more about Jake Bugg and his music online on his official website, Instagram, Facebook, and Twitter.





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