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Snowblood Drops ‘Freaky Freaky,’ Talks Hyperpop + Millionaires

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Snowblood is feeling a little freaky these days.

The former Millionaires singer-rapper (real name Dani Artaud) has been experimenting more and more with her sound ever since going solo with her self-titled debut album in 2017. What started as an ’80s-hued synth-pop and dark-pop project eventually transformed into something more weird and, dare we say, freaky.

Dipping into hyperpop and happy hardcore territory, Snowblood’s newest single, “Freaky Freaky,” is an aptly-titled celebration of letting one’s freak flag fly, all set to a spacey, sinister electronic soundscape with a helium-high hook.

“It’s basically about a sexy alien babe at a cyber strip club falling in love so hard she wants to leave her promiscuous life behind and be freaky with her new lover forever,” Snowblood shares of the kinky-cosmic concept behind the track.

Listen to the deliciously deviant track song, premiering exclusively here on PopCrush:

The track is the latest taste of new music from Snowblood, who is currently working on an EP “hopefully to come out this fall.”

“I have four more collaborations coming out over the next couple months and I’m planning some shows, both digital and IRL this summer,” she shares. Hopefully, they’ll be freaky, freaky affairs.

Below, Snowblood gets candid about her favorite freaks, why hyperpop is the new frontier, her enduring love for scene style and overcoming misogyny aimed at the Millionaires.

What inspired the sound and production for “Freaky Freaky”?

I’ve been listening to a lot of trance, happy hardcore and hardstyle lately. There’s influence from these genres sprinkled in the track for sure. And I just love dancing to broken beat rhythms, so I was really excited to experiment with this sound with [producer] Mystery Skulls. When that chorus hits I literally cannot not dance!

I produced my vocals on this and I was definitely (obviously, perhaps) very inspired by Britney’s vocals in “Piece of Me.” Such an iconic song. I’ve always been very inspired by her and her music and I’ve been wanting to try this vocal style for a long time.

Do you consider yourself “freaky”? What does being “freaky” mean to you?

I’m definitely a total freak in my own ways, but I feel like this song is a reminder to myself to be even more freaky. To me, being freaky is being sexually free and unafraid to express yourself in any weird way you can possibly think of, never feeling like you have to explain or filter yourself, and defying social norms.

Who are some of your favorite “freaks”?

I’ve always been a huge fan of Cher! Her style over the decades is the definition of iconic. She doesn’t take s–t from anyone and always speaks her mind. I’m also inspired by a lot of freaky artists out there right now like Ashnikko, Slayyyter, COBRAH, Shygirl, Alice Longyu Gao and Dorian Electra, to name a few. I love how artists in the hyperpop scene are constantly pushing boundaries to the most extreme levels — no amount of freakiness ever feels like enough!

What are your general influences when you’re working on new solo music? What sort of sounds and aesthetics do you feel yourself drawn to?

When it comes to writing lyrics, I’m drawn to more fantastical and otherworldly ideas. I’m not very inspired by our current reality, so when I’m writing I go to other worlds in my mind, creating characters in interesting situations and writing from there. When it comes to sounds and aesthetics I’m totally all over the map, so I like to blend a lot of things together. I’m drawn to songs with pop structure and big choruses, but paired with sounds that are dark and heavy like metal, but also bright and dancey like Eurodance.

There’s been a noticeable evolution between your debut album, which had a sort of synth-pop, lighter sound, to your most recent album, which was a little heavier and more hyperpop-leaning. As you move forward into your next era of music, how is your next evolution shaping up? Are you noticing yourself leaning towards any specific style or sound?

It’s honestly so difficult for me to focus on one kind of style or sound, being a true Gemini at heart. I definitely would love to elaborate on some of the sounds from my last album… I think “ANTHR LVL” could be the genesis of a really cool sound for me. I’ve been leaning towards trance, broken beats and experimental noise beats. We shall see what it ends up sounding like!

How did you decide upon the “Snowblood” moniker for your solo music project?

I was very inspired by the Japanese film Lady Snowblood. To me, the word visualizes the contrast between brutality and beauty, which sounds like a fun and compelling character to embody.

In recent years, your music with Millionaires has seen a resurgence and new appreciation, especially with the advent of hyperpop. Looking back on that time and the music from your early career in the 2000s, how do you think it’s influenced emerging artists today?

It’s definitely really cool to hear a lot of newer artists kinda referencing our original sound! There’s so much nostalgia for that whole era right now which is so interesting to see, but I love it and totally get it. Compared to our current reality, it was a much simpler and carefree time. I think people are ready to experience more of those vibes but with a fresh modern sound!

There’s also been a lot of discourse about how women, especially artists and celebrities, were treated by the public and media during the 2000s. I’ve always felt Millionaires faced a lot of misogyny, when similarly “raunchy” male acts received hardly any of the same criticism.

Yeah, definitely. It’s really crazy to look back and realize how many feathers we ruffled. I guess the idea of sex positive women being successful with music that many considered to be terrible and trashy, but really it was future as f—, was just too much to handle for the average person at the time.

How has promoting music on social media/online changed or evolved since the MySpace days?

A lot has changed for sure. Mainly back then it was only MySpace; now there’s a handful of different social media platforms you have to exist on simultaneously to maintain a certain level of presence. There was no algorithm back then and also a lot less artists in the new underground internet music scene, so it was much easier to be noticed and heard. Now it’s a bit more saturated so it’s more challenging to get people to pay attention.

Scene style is seeing a resurgence on TikTok. Harking back to your “DaniGore” days on MySpace, what advice would you share to the new crop of scene kids?

I’ve totally been seeing this and I love it! I think the core of the scene style was very DIY for sure. You’ve gotta color your own hair, make your own customized clothes and try weird makeup and styles you’ve never seen before. Always gotta be about taking your look to the next extreme, the freakier the better!

Emo Music Icons: Then & Now



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St. Vincent Covers “Funkytown” For Minions: The Rise of Gru

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Some things in life are inevitable. For a while, that inevitably was a new Shrek movie with an updated pop cover like “I’m a Believer” from Smash Mouth. These days it’s a new Despicable Me movie, this time in the form of spinoff Minions The Rise of Gru. And just as we all predicted, the new Steve Carrell led film comes stacked with a loaded soundtrack headlined by St. Vincent.

For her contribution to the Minions: The Rise of Gru soundtrack, St. Vincent covered “Funkytown” by Lipps Inc. Her version was produced by Jack Antonoff and continues a run of luck for the musician that earlier this year saw her win a Grammy for Best Alternative Music Album.

Antonoff also gave St. Vincent a shout-out for her album Daddy’s Home when he won Producer of the Year at the Grammys.

Announcing the release of her funky cover, St. Vincent took to Twitter and wrote, “Excited to say the @Minions (including @jackantonoff) and I have just released our version of ‘Funkytown’ from #TheRiseofGru soundtrack. Shout out to Gru and them…” Included with the post was a graphic of St. Vincent as a minion.

Joining St. Vincent on the Minions: The Rise of Gru soundtrack are Tame Impala, Kali Uchis, Brittany Howard, Thundercat, Caroline Polachek, Diana Ross, and Weyes Blood, just to name a few.

The album will be released on July 1, coinciding with the film’s theatrical release. You can listen to St. Vincent’s cover of Lipps Inc. “Funkytown” below!



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Parmalee Shares The Music Video For Their Top Five US Hit ‘Take My Name’, A Musical Marriage Proposal.

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Back in October of 2021, Parmalee released ‘Take My Name’ as the second single from their third studio album. It was written with and produced by David Fanning, producer of the massive hit ‘Carolina’ that introduced me to the band back in 2008, Ashley Gorley and Ben Johnson. Robyn Collins of ‘Taste of Country’ described the song as “a musical marriage proposal” and lead singer of the band, Matt Thomas, says it was inspired by the marriage of brother Scott; he says “it made me think about what I would want to say to my future wife.”

Some songs almost become bigger than themselves when they tap into the lives and moods of everyone and this is very much one of those songs. It’s not difficult to see why this song has been adopted by fans all over the world irrespective of their taste in music; its words conjure all the romance and love that you’d hope to feel when you ask someone to marry you. It’s lyrically a shopping list of everything you feel at the moment you realise you’ve met the one, even if that’s after only a short time. I remember proposing to my wife after just 8 weeks and if I try to remember what I was feeling at the point I proposed and tried to put it into words I would hope it was very similar to this song. Now over 31 years later and still happily married I listen to this song and it brings all those feelings back in a rush so why wouldn’t it be the perfect song to overlay a proposal, sing at the wedding or just be part of the moment; it’s how I’d love my sons to feel when they propose to their partners. 

Parmalee are very aware of their fans needs and were quick to record a wedding version for such occasions with a less catchy percussion and a softer piano focussed vibe than the original version. There have even been brilliant occasions where the band has turned up to “crash” a wedding and sing this song to the happy couple reminiscent of Maroon 5 and their song ‘Sugar’. None of those guests will forget that wedding in a hurry!

With all the interest in the song and the brilliant videos and messages the band have received, they felt the time was right to make their own narrative video to accompany the song as an addition to the previously released visualizer. The ‘Wedding Version’ video of the romantic song was filmed in Gallatin, TN and directed by Shane Drake. The heart-warming story follows the journey of the protagonist through middle school and all the way to adulthood featuring kids from a local school, an original 1968 Mustang Shelby GT350 and appearances from the band with the lead being played by frontman Matt Thomas.

Matt says:

“From the jump, the fans have really latched onto this song in such an amazing, life changing way- our fans have been the reason for so many of our own major milestones, so it means that much more to us that folks are using our song for their proposals and weddings and allowing us to be a part of those major moments in their lives. We wanted to pay tribute to the fans who have been on this journey with us since the beginning so in the music video you’ll see a story of love and loyalty unfold across the years-but don’t expect to see any weddings or proposals – the fan created videos far exceed anything we could depict. We love watching them.”

With over 135 million global on demand streams, the song has raced up the Country charts, outpacing the band’s previous single, the multinational Number 1 smash ‘Just The Way’ with Blanco Brown and has been popping up all over TikTok with creators playing the song over proposal and wedding videos and even sparking a trend of using the sound of the song and writing “if your man doesn’t make you feel this way then what are you doing?” over the video. 

Parmalee - Take My Name (Official Music Video)

Coming from their recently released album ‘For You’, an album that has garnered critical acclaim with American Songwriter calling it “authentically real, genuinely inspired” and Billboard saying that “Parmalee find itself in the enviable position of being able to tap into multiple audiences”. What is very clear is that Country music is slowly starting to find a new, younger audience in the UK to stand alongside the existing fans of the genre. Zack Bryan has recently found himself high on the Spotify album charts and UK stars like Ed Sheeran have appeared alongside Country stars like Luke Combs at the Country2Country festival. Even Tom Odell has found himself headlining the British Country Music Festival in the Summer. Parmalee may be the band to really break down the barriers between Country music and the UK Charts with this song as the musical genre of this release is far less important than the honesty and emotion of the lyrics and Romance will always break down all of the barriers, or at least I would hope it would.

‘For You’ is out now and can be streamed and downloaded here. Find out more about Parmalee and their music online on their official website.

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Mercedess Releases debut album ‘Casa Fantasia’ along with lead single ‘Summers Already Gone’

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This Copenhagen DIY pop artist has managed the difficult task of mixing her soulful voice with vibrant dreamy production and lyrics with real streetwise attitude. The result is something that has given her the hit single ‘Obvious’ which Danish radio loved and the internationally acclaimed single ‘Back to Business’. Now she is releasing the excellent lead single ‘Summer’s Already Gone’ which sounds very modern Bond in its lo fi production but tells an unusual love story. Not a story about falling in love with a person, but about the love affair that always ends; the affair with Summer.

She says:

“I wanted to write a song that could represent both the fearlessness of the magical Summer days and the truly blue sadness of the re occuring love story it actually is when Summer eventually comes to an end. I know it’s a heartbreaking, melancholy feeling but it’s also everything I love about Summer.”

The song was written in Mercedess’ living room with Danish indie superstar Goss and the guitarist Søren Breum and is produced by the critically acclaimed artist Vera. It allows the velvet of the artist’s voice to tumble over the muted trumpets, break beats and flirty acoustic guitars and strings bringing to life the seasonal heartbreak. 

The fact that it is about the love and anticipation felt for Summer is almost more poignant this year as we embark upon the first free Summer for a few years. The affair with Summer this year promises to be a torrid passionate affair as we’ve been apart so long but the heartbreak of its end will be felt more keenly. This song will be the soundtrack to the affair for sure.

The single is released on the same day as the debut album from this exciting new talent. Mercedess says of the album: “Casa Fantasia is an album about longing for closeness and honesty. These songs are an escape from reality-a place to feel free and be yourself. Writing it was a personal journey and process to me that hopefully will make space for creativity, art and emotions for others too”

The album promises to do just that with the artist’s melancholy and yet warm and dreamy vocals and marks an exciting new chapter for an artist destined to find international acclaim  with this collection of music. Summer may come and go but I’m sure the appeal of Mercedess will be perennial. 

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