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The 17 Most Popular Beauty Products in Every Category

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Simply put, it’s our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We’re not complaining. It’s a pretty fun gig, and we’ll volunteer to be beauty guinea pigs any day.

But one of the cool things to come out of this is finding out what products you’re loving and buying. It helps us figure out what you want to learn more about and what you’re into so we can bring even more personalized recs to you.

Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we’ve decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop-shop of what’s really trending and worth adding to your cart at this very moment.

This week, I’m sharing all the highly-rated hair tools out there. Do you have a favorite that I missed? I’d love to know. Send us a DM.





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Fashion

8 Winter Instagram Fashion Trends I’m Seeing Everywhere

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Scroll through Instagram for a moment and you’re bound to notice more than a few common themes. The Gucci accessory everyone and their mother is snapping photos in? Yep, it’s basically gone viral. How about the newest fashion girl–adored brand to dream up the coolest party dresses? The dozens of images pooling in my saved collections confirms that it’s a thing. Meet the winter Instagram fashion trends we can’t stop seeing all over our feeds.

How exactly am I so sure that these items have achieved It status? Because the seemingly endless slew of influencers, editors, buyers, and miscellaneous fashion people all agree on them. Don’t just take my word for it though—the proof is all over the gram. Keep reading to see and shop all eight It items every fashion girl is wearing right now.



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25 Gifts for the Woman Who Has Everything

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Shopping for presents, whether you’re looking for something for your in-laws, a new mom, or the college girl in your life, can be a challenge on its own. You have to think about your budget, what they might like, and ultimately take a leap of faith with your selection. And when you’re in search of gifts for the woman who seems to have everything, it becomes a whole new issue. 

We know how it is when you’re looking for that cool and unexpected holiday gift to give someone who’s seen, well, everything. So to make your holiday shopping a little easier, we gathered the things that we guarantee she’ll be delighted to receive. From tech-driven pieces such as a self-cleaning water bottle and a temperature-regulating makeup bag to chic fashion and beauty box subscriptions, we have a feeling these are the gifts no one is expecting but everyone on your list will love.



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30 Cheap White Elephant Gift Ideas That Are Actually Cool

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Gifting Mom and Dad is easy (socks and soap—always socks and soap). But when it comes time for those random one-off gifts or white elephant gatherings, now that’s a different story. Finding a white elephant gift that is chic and clever is difficult enough, so when you add affordability into the mix, it can feel like an impossible task.

Luckily, we’re here to remedy the situation. We’ve done a little digging to find a handful of white elephant gifts that will make everyone else jealous they didn’t grab one for themselves. Even if your white elephant get-together looks a lot different this year, I know you and your friend group will get creative with how you do choose to keep the gift-giving tradition alive. The selection ahead is seriously impressive, and best of all, each gift is under $25. Read on to shop our must-have white elephant gifts now. Let’s just say we know whose gift will be picked first next year. 



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